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Posted by cdubrocker on 2006-05-17 14:19:39 +0000

A fairly issue-laden advertisement

While sitting down to my bread-bowl soup dinner at Au Bon Pain last night, I picked up an Improper Boston for a quick read. It was pretty dull (not that I expected much) until I got to page 15. It's an advertisement for Boch Toyota, and it's so simple yet there's a lot going on with it. Either Ernie Boch, Jr., has a lot of issues, or he just really wants to get peoples' attention. I think I spent more time looking at the ad than I did looking at the rest of the magazine. If you're in Boston and you get the chance...page 15 of the Bridal Issue of the Improper. It's sort of disturbing, but still priceless. It brings to mind Aphex Twin album cover art.
Posted by MF DU on 2006-05-17 17:42:41 +0000
Cant find the ad online, but for the benefit of non Bostonites who are curious, here is some poop I found on Boch. there is also a .jpeg scan of a 2005 Boston Magazine article on Boch at this website... Weird.
Posted by cdubrocker on 2006-05-17 18:17:54 +0000
Key graph: "One of Boch's decorative flourishes has already attracted significant attention, earning a lengthy and some might say uncomfortably graphic write-up in the Boston Herald's 'Inside Track.' It's a fancy bathroom fixture called the Toto Washlet S300, and it sells for around $1,700 . . . for a toilet. It has a control panel on the wall for myriad functions, allowing the user to extend a wand for washing his or her undercarriage, control the water pressure and seat temperature, or kick on a powerful exhaust fan. You'd almost expect that punching the right combination of buttons mobilizes a secret rebel army. Boch was so thrilled upon discovering the Toto while traveling in Japan, he bought three — one for his office, one for his box at Gillette Stadium, and one for his basement. He'd like to buy more, but [his wife] Kristen isn't a big fan." Describing the ad doesn't do it justice, but here goes - it features Ernie Boch, Jr., as the happy laughing groom leading his brand new wife away from the wedding car with the license plate "PRENUP," which is in front of a stone church set against a blue sky. All of that is fine and dandy, except that the bride has the smiling face of Ernie Boch, Jr. It's very jarring.
Posted by MF DU on 2006-05-17 18:59:02 +0000
(I can hear everyone else on the board audibly groaning) I am extremely oddly compelled by all this for some reason... thanks for the elaboration
Posted by dawnbixtler on 2006-05-18 04:12:05 +0000
Saw it a couple of hours ago. The Aphex Twin cover art comparison is priceless.
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