I've never seen Olympia anywhere but Worcester.
Why's it so good? It's the water!
The Ultimate Forty
Frank = Tazzed
Charlie = Rorschach
Giving Back Glasses
Vietnam From New York
The Big Dig as a feeling
Posted by tendiamonds on 2006-10-10 11:03:48 +0000
Worcester may be the gateway to the west, but Olympia is in Washington.
We were pondering a communications strategy when I suggested a brand personality based upon an entity--the Artesians. My feeling was that they could be an 'underground' group of free spirits that played pranks. But the Creative Department felt the Artesians should be more like leprechauns or elves, and that the humor should come from the lack of credibility of the people claiming to see them.
Unbeknownst to the product managers, the brewmasters had, at the same time, reformulated the beer to a richer, more 'European' taste. They did a great job. This newly-formulated beer was a clear winner in double-blind taste tests against all the major American beers.
So that's why they failed. They should have kept it a light beer.