It will be used for a variety of purposes
<a href="http://mlb.mlb.com/NASApp/mlb/news/article.jsp?ymd=20061220&content_id=1764708&vkey=news_bos&fext=.jsp&c_id=bos&partnered=rss_bos">No Shit</a>.
I see Fenway has already started the merchandising avalanche. Maybe that'll bring 'em some of their $$$$ back.
<img src="http://mlb.imageg.net/graphics/product_images/pMLB2-3379950reg.jpg">