OK, so we know that Ortiz is
the most popular player in baseball. And we know that often when using quotes in articles writers need to modify bits to make them more readable by putting new words in brackets.
This line made me laugh:
"'I take that as a compliment. When you watch him, and you watch the energy and the vibe that surrounds him, it's cool, because I think deep down underneath all that [bling] is a genuine good man who really cares about people.'"